Building Your Company's Vision by Jim Collins & Jerry Porras Assignment

Building Your Company's Vision by Jim Collins & Jerry Porras - Assignment Example It is the sum of the characters of an organization which forms the infrastructure of the organization over the period of time. Core Ideology is the heritage of the founders or other eminent members of the organization leave behind which stays with the company forever. It shows where the organization stands, what is its purpose, and why does it exists. The most fundamental part of core ideology is the purpose of existence of the organization. Core ideology is not about the market trends or the customer needs. It is an internal organizational matter and it is not affected by the fluctuations and demands of the market. In a world of continuous change, core ideology is vital for the company to hold an organization and its personnel together at all times and makes it indifferent to the entire outside stimulus which may have the potential to hinder the company’s development. HP, Sony, Disney, Motorola, 3M and many other powerful companies have had focused and clear core ideologies w hich helped them pave their way to success. Core values are those lasting tenets of an organization which do not require any external justification or explanation. They exist for the company itself not for the market or the customers. They do not change according to the market trends but are formed on the basis of the values and beliefs of the people working in these organizations. Core values are not strategies for success but they are a handful of principles and rules passed on to generations which helps the company to last in the ever-changing business world. They do not change frequently if they change at all. Core values remain constant during times of environmental and social change as they are values of the people working inside an organization and behold their intrinsic beliefs and insights.